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šŸ  Experience > Titles. Always.

  • Writer: jacob Planton
    jacob Planton
  • 4 days ago
  • 2 min read
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You ever notice how everyoneĀ in real estate calls themselves a ā€œTop Producerā€?It’s on business cards, Instagram bios, and those flashy ads with crossed arms and foggy mountain backdrops.So, being the mortgage nerd I am… I like to look them up.


And wow.

Half the time they haven’t sold or closed a thing in six months.


😬Meanwhile, the same handful of agents and loan officers are quietly doing the majority of the business — helping actual buyers and sellers navigate real-life deals, not just posing for ā€œJust Listedā€ posts.


Here’s the truth behind the hype:


šŸ“Š The top 20% of real estate agents handle about 65% of all transactions.šŸ¦


In lending, it’s no different — a small percentage of loan officers close the vast majority of loans.


And that’s where being a mortgage brokerĀ really sets things apart.I’m not locked into one bank’s rates, one set of guidelines, or one way of doing things.I shop across dozens of wholesale lenders — comparing products, rates, and turn times — to find the best fit for each client.That means you’re getting the experience andĀ the flexibility.


Because when the market gets tricky (and let’s be honest — it’s always a little tricky), experience matters.An experienced broker knows which lenders are crushing turn times this week, who’s better with condos or ADUs, which AUS systems are being fussy, and how to structure a file so it sails through underwriting instead of getting stuck.


So when you’re choosing someone to represent you, don’t just go with the person who looks the part.

Go with the one who’s in the trenches every week, solving problems, closing loans, and actually doing this work.


Because in this business, experience isn’t a title — it’s a track record.

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